As the first post of my new professional website (think of it as a gritty reboot) I though I would share something from my past.
This is a Hallowe’en card back from my Tribal Communications days. Everybody does Christmas cards, but of course not everybody does Christmas. So we thought, let’s be different. Basic positioning, you know.
Back in the day, our main clients were at Microsoft in Redmond, and they came from all over the world. One thing we heard was that at Hallowe’en many of the North American employees brought their kids onto the campus in full costume to trick or treat among the offices. This left the folks who had been raised in Tel Aviv or Mumbai or Moscow utterly confused and unprepared. So we figured we’d give them a helping hand.
My business partner Patrick Dean and I would brainstorm some Hallowe’en card ideas and get an animator friend of ours to draw them up. Then we’d have another friend in Redmond prepare baskets with candies, and insert the cards.
Then when the kids showed up, our clients were prepared, courtesy of us. They also got this awesome conversation piece to put on their desk. This one always made me laugh – the naked kid is a riot. I wish I still had the original files – this is a bit of a scrappy scan. In any case, our clients were always very grateful. I’ve got a couple more I’ll share soon.
In the mean time, have a great Hallowe’en!